Technical B2B marketing
Marketing by facts, that’s what Factrics stands for! We help smart engineering companies to develop, execute and optimize effective digital B2B marketing campaigns.
The business-to-business (B2B) buying process in technical industries is less about emotion, and much more about logic and return on investment. Nevertheless, you’re still dealing with individuals who have their own wants, needs and challenges. Research, historical data and knowledge about your audience are all massively important in B2B marketing and will help you to create a solid strategy for your marketing campaign.
One of the first questions I always ask focusses on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.
Marketing and media company Geomares today announced that it is splitting off its marketing services and transferring them to a newly founded subsidiary: Factrics, marketing by facts. Durk Haarsma, Director of Strategy & Business Development at Geomares, explains: “This move represents a conscious choice to make a clear separation between our advertising and marketing services, both internally and externally. The Geomares brands remain an essential link in the interaction between professional buyers and businesses in the geomatics and hydrographic community. With Factrics, we’re aiming to become the go-to digital marketing agency in the technical B2B industry, supported by our extensive industry experience and in-depth knowledge of digital marketing.”