Technical B2B marketing
Marketing by facts, that’s what Factrics stands for! We help smart engineering companies to develop, execute and optimize effective digital B2B marketing campaigns.
One of the first questions I always ask focusses on the goal(s) of your marketing campaign. And this is no different when making your B2B content marketing strategy. The first step in creating a strong strategy is to determine your goals. What would be the point in creating, publishing and sharing content, if you have absolutely no idea what goals you want to achieve with it? Goals are necessary to measure results and/or make adjustments during the process to improve those results.
Marketing and media company Geomares today announced that it is splitting off its marketing services and transferring them to a newly founded subsidiary: Factrics, marketing by facts. Durk Haarsma, Director of Strategy & Business Development at Geomares, explains: “This move represents a conscious choice to make a clear separation between our advertising and marketing services, both internally and externally. The Geomares brands remain an essential link in the interaction between professional buyers and businesses in the geomatics and hydrographic community. With Factrics, we’re aiming to become the go-to digital marketing agency in the technical B2B industry, supported by our extensive industry experience and in-depth knowledge of digital marketing.”
For many companies, generating high-quality email addresses (leads) for their database is an essential part of their B2B marketing strategy. However, B2B marketers often struggle to tackle this effectively. How can you ensure that an anonymous visitor leaves their email address in exchange for more information? For two of our industry websites, gim-international.com and hydro-international.com, we tested various pop-ups between January and June 2018, and we discuss the results in this case study.