"95% of B2B customers consider content as trustworthy when evaluating a company"
In technical B2B branches, a lot of buying decisions are made based on reputation and loyalty. Your clients and potential customers struggle with questions that you can help them to answer. Content marketing is an excellent approach to create clear added value for your audience, and make them want to follow you on social media. Your customers will be better informed, your sales funnel will shorten and other marketing channels like SEO will benefit from content marketing too.
A documented strategy is instrumental to successful content marketing. It documents the most important parts of your content marketing plan and serves as a guide that you can fall back on. We can help you with a tailor-made strategy including goals, audience, topics, content types & formats, frequency, distribution and smart metrics.
Creating articles, case studies or other content types takes skill and expertise. Our team contains a great combination of specialists with in-depth knowledge and experienced content specialists. This enables us to create content that really makes a difference for your audience and helps you reach your goals.