Publication date: August 3, 2020

Dynamic Remarketing Ads

Remarketing is the technology that enables us to serve ads to your potential customers as they move across the internet. When a user visits your website, a small snippet of code adds that user to a remarketing list. When users visit a website outside your website you can still serve your ads.

Remarketing vs. display ads

Using remarketing ads is great if you have a campaign with a clear call to action (C2A) such as signups for webinars, demos or trials. Via remarketing we can serve your ad to our visitors more often, compared to the standard display network. The standard display network works with keywords, fields of interest or demographic data. Because of that, the targeting is much wider than with remarketing.

Why choose for remarketing ads instead of display ads on our own B2B platforms?

What is a dynamic remarketing ad?

A dynamic or responsive remarketing ad is an ad that automatically adjusts its size, appearance, format and message to fit available ad spaces outside our platforms.

Dynamic remarketing ads can fit in just about any ad space and can contain the following elements:

  • short headline
  • long headline
  • description
  • marketing images
  • logo

Dynamic Display ads can fit in just about any ad space

Short headline

The short headline is the first line of your ad, and appears in tight ad spaces where the long headline doesn't fit. Short headlines may appear with or without your description.
Write at least two up to five, short headlines. It is important that they contain up to 30 characters. A space is also counted as a character.

 

Long headline

The long headline is the first line of the ad, and appears instead of your short headline in larger ads. Long headlines may appear with or without your description. When rendered in an ad, the long headline's length will depend on the site it appears on. If shortened, the long headline will end with ellipses ⟨...⟩.
A long headline is made of up to 90 characters. Here a space is also counted as a character.

 

Description

The description text is in addition to the headline and invites people to take action. It can also be up to 90 characters, and may appear after the (short or long) headline. Note that the length of the rendered description will depend on the site it appears on. If shortened, the description will end with ellipses ⟨...⟩. Use the maximum of five descriptions to gain the best result.

 

Marketing images

Having multiple marketing images is recommended, because it makes it easier for the algorithm to optimize your ads (what image works best with what text). Up to 15 marketing images can be used.

Landscape. The landscape image should have a ratio of 1.91:1 and be greater than 600x314 px (1200x628 px recommended). The file size limit is 5MB.

Square. The image square (1:1) image should be at least 300x300 px (1200x1200 px recommended). The file size limit is 5MB.

Try to avoid text in the images

 

Logo

For best rendering two logo images should be provided:
Square (1:1) with a recommended size of 1200x1200px (minimum size is 128x128 px)
Landscape (4:1) logo, which should be at least 512x128 or greater. The recommended size for the landscape logo is 1200 x 300.
Keep in mind that a transparent background is best for all logos, but only if the logo is centered. The file size limit is also 5MB.

Responsive Display ads have a greater reach and more opportunities for conversions compared to standard display remarketing ads
The automatically adjusting size and formats means that the ability to serve ads in all formats opens territory that previously couldn’t be target. In other words, the dynamic remarketing ads have a greater reach and more opportunities for conversions compared to standard display remarketing ads (300x250 px) which is important when you serve ads to small niche markets.

Happy to help!

Do you need advice or help on technical B2B marketing issues? Feel free to contact us via [email protected] or by phone!