"59% of B2B marketers say email is their most effective revenue generation channel"
Digital newsletters are excellent tools to connect and interact with customers and potential clients. The dynamic nature of newsletters and the new GDPR legislation, which has massively improved the relevance of subscriber lists, opens up a lot of opportunities for segmentation based on demographics, location, interest groups or any other data at your disposal.
Newsletter marketing can be divided into two types: sending newsletters to your own database, or sending your newsletter through a third-party service, e.g. to an industry database. This second type, also known as an e-blast service, is mostly a paid form of newsletter marketing and is a good way to get your message into the inboxes of a large group of industry professionals.
When making use of an industry database, make sure you get value for money. The size of the list is not the most important thing to look at; instead, make sure to ask for statistics like average open rate, percentage of successful deliveries and click through rates.
We can help you with several aspects of newsletter marketing:
One-time newsletter creation
Do you lack the time for or experience in creating digital newsletters? We can create one for you. All you have to do is deliver the materials!
We can create a modern, flexible and easy-to-use newsletter template, fully in line with your wishes.
Not sure how to grow your subscriber list in a healthy (and GDPR-compliant) way? We have a lot of experience in this field and are happy to advise you and help you with the implementation.
Do you want your newsletter campaigns to perform even better? We can analyse them and give you strategic advice including practical optimisation tips.